SUMMARY
Refreshing a trusted medical group, to embrace who they are today.
CLIENT
Urology of St.Louis
SCOPE
Brand Identity
Logo Design
We worked to refresh the wordmark into something modern and simple. One that better represented the modernity and sophistication of the organization and its practitioners.
The brand identity uses clean typography, abstract patterns based on microscopic views of the human body, and beautiful, candid photography. When juxtaposed together these pieces connect the view of the patient from the abstract complexities of bodily functions, to the very real moments of peace and wonder that they may feel in life renewed, after treatment.
